Little Threads, Big Dreams: The Story Behind Neutral Colored Kids' Wear

At ntrl co., our story begins with a love for the timeless beauty of neutral colors and the dream of creating a brand that speaks to the modern family. Founded by a mother-daughter duo, Rhonda and Brooke, ntrl co. was born from the belief that children’s clothing should be as versatile, stylish, and sustainable as it is comfortable.

We’re passionate about crafting pieces that celebrate the innocence of childhood while embracing the elegance of neutral tones. Our soft neutrals are designed to mix, match, and outlast trends, creating a wardrobe that both kids love and moms approve of. As we continue to grow, we’re dedicated to finding even more ways to be eco-friendly because we believe in leaving a bright future for the next generation.

At ntrl co., “Soft Neutrals For Bright Futures” is not just our tagline—it’s our promise.